Read more about a campaign created to honor East Central Iowa’s frontline workers.

During times of uncertainty, it’s important to share hope. This is exactly what frontline workers have been doing throughout the coronavirus pandemic. Now, in response to overwhelming popularity, a local campaign is being launched.

The “Fearless Heroes” campaign honors frontline workers while helping support relief efforts in response to COVID-19. Nurses, first responders, police officers, EMTs, firefighters, teachers, grocery store workers, and social workers are some of the options available. There is even a shirt where you can write in your own hero. Each shirt is $22, and 100% of the proceeds will go to United Way of East Central Iowa (UWECI)’s COVID-19 CARE Fund.

“All donations collected through the COVID-19 CARE Fund will be allocated to agencies who are best positioned to help with on-going COVID-related issues,” said Kristin Roberts, UWECI’s President & CEO.

These shirts were first unveiled during Linn County’s Nurses Week recognition. Supervisor Stacey Walker (Linn County), Mayor Brad Hart (Cedar Rapids) and Mayor Nick AbouAssaly (Marion) wore the shirts during a Linn County Public Health COVID-19 Response press conference to pay tribute to all Linn County nurses.

“After we wore the shirts at the press conference, I had people ask me if they could buy one,” said Walker. “I’m glad we found a partner to help fulfill the interest and provide much needed support to those dealing directly with COVID-19 issues.”

The shirts are available until July 22 and come in several colors and sizes. The campaign also includes sweatshirts, hoodies, vinyl decals, and koozies.

“Our goal was to honor nurses, but now we can honor all the heroes who make us all fear less in these trouble times,” said Walker.